Julie Raese, LLC
Coldwell Banker-Success
608-751-1958
Who homeowners depend on when they need to sell their home!
Your Real Estate advisor and consultant!
“It is not the quantity of homes I sell, it’s the quality of the service I provide to my clients.”
Dear Homeowner,
I have posted some vital information, which I hope you’ll find informative and interesting. It is intended to familiarize you with my techniques I offer when marketing and selling your home. You may be interested in my aggressive marketing strategy that I have developed to insure that I help you get the best possible price obtainable, in the shortest time possible, with the least amount of inconvenience.
Please review this material prior to our meeting and jot down any questions and comments you may have so that we can discuss them when we get together. This will help all of us maximize our time when we get together.
Yes, like you, I need to balance it all. That’s real life. But through it all I seek to make my real estate business known for its warm business style, infectious laughter and an unwavering dedication to my customers’ and clients’ needs. These are my REAL ANSWERS for real life! It must be working because more than 75% of my business each year comes from personal referrals and past clients and customers. If you have not spent a lifetime in Rock County choose a REALTOR who has!
Thank you for the opportunity to be of service to you.
Sincerely,
Julie Raese, LLC
Coldwell Banker-Success
Mission Statement and Credentials
Real Estate isn’t about selling homes. It’s more than brick and mortar. Real Estate is a business that helps people achieve their hopes and dreams…and doing so in a courteous, friendly and efficient manner.
First, we must listen to you, our client, to find out what is expected. I do my best to listen and learn.
Second, we get to work. Nothing worthwhile comes easily. Half effort does not produce half results. It produces no results. Work, hard work, is the only way to accomplish results that last. I do not stop working until I feel that I’ve exceeded your service expectations. Simply put, my objective is to deliver the best service in the industry. Period. No excuses. No exceptions.
How will we know if we’ve succeeded? When you refer one of your friends or family members. Then, and only then, will I know that I’ve accomplished what I set out to do…to become “your REALTOR for life!”
Coldwell Banker Presidents Elite-Top 4% agents nationwide
Top Agent in Janesville office, 2004, 2005, 2006, 2007, 2008
3rd in Multiple Listing Services in sales volume in Janesville 2008
President Rock-Green Board of REALTORS 2006-2007
REALTOR of the year-2007 (Voted by peers)
Over 20 years full-time experience
Accredited Buyer’s Representative (ABR designation)
Graduate Realtor Institute (GRI designation)
Certified Residential Specialist (CRS designation)
GMAC relocation specialist
Member Presidents Circle-Coldwell Banker-Success
Member of BNI (Business Networking International)
Member National Association of Realtors
Member Wisconsin Association of Realtors
Member of Coldwell Banker-Success sales team with over 23% market share in Janesville
Marketing
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Home is submitted to Rock-Green Multiple Listing Service (Also goes into South Central Wisconsin Multiple Listing Service.
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Home is Highlighted and Featured on National, http://www.realtor.com website (with extra features and up to 25 photos)
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Charter Cable TV Show-On Demand as a new listing.
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“Just Listed” letters sent to your neighborhood, to my sphere and to the top 50 agents in Rock County.
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Professional photos taken for use on virtual tour, MLS, and all websites.
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Imputed into the Centralized Showing, where all appointments will be set and a report on each showing emailed to you.
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Top notch Concierge Program only a phone call away.
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Coldwell Banker-Success sign installed in your front yard-with my direct phone number and website attached.
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New listing ad in Janesville Gazette in Sunday edition.
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Open houses every 3-4 weeks (If desired by you)
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Virtual tour developed for attachment on most websites. www.visualtour.com
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Bi-weekly reports showing the number of hits from REALTOR.com and virtual tours emailed to you.
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Monthly activity reports emailed to you.
“Just so you know how I work”
During your transaction key personnel on our team will contact you only. Our staff includes Julie Raese as your listing and marketing coordinator. Centralized Showing will call you for showing requests and confirmations with you. Their phone number is 608-231-2570.
Leslie, Joe and Michelle work at our front desk and may need to call you for marketing questions. Our office number is 608-756-4196.
Randy Borman is our managing broker. If you have any problems or questions feel free to call our office at any time. His number is 608-756-4196 x 125.
“By Referral Only”
This is a business philosophy by which I strive to deliver first-class service for my clients using 100% of my efforts to meet their real estate needs both during and after the transaction. In return, my valued clients, suppliers and friends refer their family members, co-workers, neighbors and other people they know to me for advise on any aspect of the real estate process. This allows me to spend 100% of my time servicing my clients. I am interested in building strong, lasting lifelong relationships, one person at a time by making business decisions based on the long-term benefits to my clients, not based on “making the sale”.
Several Factors Directly Influence Your Sale
The Product itself, the price you ask, and the terms you offer.
Timing and competition are outside of my control as well as yours. As an example: A property selling for $200,000 last month, may sell for more or less today.
Marketing is a factor that I can control.
Remember, how soon your property sells will be determined by the factors you control:
1. Product
2. Price
3. Terms
Five Reasons a Property Sells
1. Location
2. Price
3. Terms
4. Condition of Property
5. The Agent YOU Select
YOU CONTROL FOUR OF THESE!
The Five Major Types of Home Shoppers
Here are some facts that we consider when we are marketing your home. It is also helpful to know that every buyer is fully interviewed before your home will be shown.
1. “First Time” Home Buyers—Often young, perhaps recently married. These buyers have a strong need for guidance and reassurance. Most do not understand the home buying process and are afraid or unaware of how to make an offer. These buyers almost always use a REALTOR.
2. Transferees—Realtors work with buyers relocating from other cities all the time. These clients make up a good portion of purchasers. Transferee’s don’t know the area, home values, neighborhood values, or schools. They want the confidence of knowing that their transaction will be handled professionally. The always use the services of a REALTOR.
3. Move up Buyers—Mainly professionals/executives, they are busy and don’t have the time to sort through hundreds of small classified ads or just drive around searching for signs. This group will call a real estate professional whom as access to all the pertinent information and can assist them in a prompt and efficient manner.
4. Investors—Many are shrewd business people with an eye for a steal-something they can make a good return on. They will only buy if it is a great deal.
5. Tire Kickers—The curious neighbor or perpetual shopper. They rarely buy and will only waste time.
Action Plan-The Schedule of Events
Stage 1: Pre-Listing
Gather information on your home and neighborhood, to provide you with a Competitive Market Analysis (CMA)
Review market conditions
Review market timing
Review pre-marketing improvements suggestions
Review your needs relative to timing, pricing, improvements, and how they affect salability.
Stage 2: Listing
Review and explain the Completive Market Analysis
Complete inventory of personal property
Create a seller checklist of structural, mechanical exterior and yard features, appliances and other items included in the sale, defects (if any) and improvements that you’ve made during your ownership.
Complete seller net sheet for you to review
Prepare multiple listing Services data sheet
Install lockbox
Obtain your ideal showing instructions and finalize
Execute listing agreement
Complete property status report with sellers
Explain where buyers come from and how we are going to attempt to capture them for your home.
Take digital photos
Send you my “what to expect” series of letters for more information
Stage 3: Showings
Submit all info on your home to the MLS
Write ad and submit to advertising director
Coordinate and submit property info for distribution on websites.
Order yard sign with sign riders
Send you a copy of MLS data for your approval
Send you a copy of virtual tour for your approval
Send you a copy of the Just Listed flyer sent to agents
Establish showing instructions with Centralized showing services
Calendar Progress Report dates
Share property showing feedback reports with you
Review ad copy and placements with Advertising director
Review MLS printout for accuracy and ability to entice buyers
Confirm sign installation
Obtain feedback from property showings and open houses and report back to you.
Stage 4: Receipt of offer
Set up appointment to present the entire offer to you and explain all the terms.
Provide a net sheet showing your net proceeds
Use my negotiating skills on your behalf
Seek prompt responses for any counter offers
Call upon interested parties to stimulate competition
Forward information to closing coordinator, Title Company and lender to start the closing process
Follow-up for receipt of earnest money
Follow-up for removal of all contingencies
Inform you of lender’s commitment letter and approval of loan
Help coordinate all details of closing, keeping in mind your interests and desires
At Closing
Review HUD Statement with you prior to closing
Attend closing with you
If Property is not SOLD within 30 Days:
Schedule review meeting with you to cover suggestions for improving marketing effectiveness, price, competition and any homes that have sold, open house feedback, showing feedback, intensity of the market.
Schedule a second review for 30 more days
Throughout the Listing Period:
Stay in communication with you as outlined
Evaluate all prospective buyers before showing your property
Contact all current and future prospects to inform them of your property
Schedule and confirm future prospects to inform them of your property
Use the Coldwell Banker-Success Realtors expertise to effectively market your property
Keep you apprised of changes in market conditions that affect your property.
Market VS.
Selling Time
0-4 Weeks 98.1%
4-12 Weeks 96.4%
13-24 Weeks 94.4%
24 Weeks + 91.1%
The longer the house is on the market……
The less you will net!
The After-Shock
Once you’ve made the decision to market your property with me, the fun begins! Some days you’ll be very pleased with the way the progress is going and other days you will not be having any fun at all! Maybe this will help:
Leave when showings are scheduled. Plan to leave 5-10 minutes before the showing time and return 5-10 minutes after the showing is scheduled to end.
If you come back after having left during a showing and there is no card, please let me know. I like to call the agent personally to find out if the buyers just didn’t want to stop or if the agent forgot to leave the card.
Save the sales agents’ cards that are left and let me know anything about the agent that might be helpful (i.e. you came home and the front door was open, or a plant knocked over, etc) I will be in touch with each agent that showed your home and this information is very useful to us in plotting our marketing strategy.
Notify me when you leave town and when you return. Leave the house in show shape.
Showing Checklist
Exterior
Lawn trimmed and edged
Hedges clipped and pruned
Flowerbeds cultivated
Grounds and sidewalks free of refuse
Toys and tools put away
Walk in areas and driveways free of snow and ice
Garage items neatly stored
Garage swept
Bicycles and sports equipment put away
Cleaned up after your pets
Play equipment safe and neat
Garbage cans covered and neatly stored
Doorbell working
Entry properly lit
Windows clean
Unneeded items stored to enlarge room size
Pets managed
Interior
Shades and curtains drawn properly
Doors, walls, glass and mirrors free of fingerprints and smudges
Lights turned on in dark areas
Stairways free of clutter
Attic and basement free of clutter and cobwebs
Storage and closed areas well displayed
Dishes clean and put away
Appliances sparkling
Kitchen counters cleared
Avoid offensive cooking odors and/or induce pleasant cooking odors
Dripping faucets and leaky pipe joints repaired
House tidy
Beds made, dirty laundry out of site
Bathrooms tidy with fresh towels displayed
Fireplace clean or have a fire going
Pets kenneled or taken off of premises during showings
TV and harsh music turned off
Quiet easy listening music is recommended
Seller’s Homework
Please supply original or copies of the following:
Previous Title Work issued when home was purchased
Survey (if applicable)
Mortgage(s): Name, Loan # and Phone #’s
Latest Tax Bill
Restrictions and covenants (if applicable)
Information on specific assessments
Property information list (recent upgrades and updates)
Seller testimonial of neighborhood, points of interest, etc.
Keys for front door and deadbolt
Review “Just so you know how I work” explanation
Homeowners/Condo Association Information (if applicable) Managing Company Name, Amount paid, Contact name, address or phone #
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Did you know that 3 out of 4 homebuyers in the U. S.
Use the Internet to search for their next home? |
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Because I can create your Visual Tour immediately using a digital camera and my professionals sales skills instead of waiting on a third party your Visual Tour can be online in a matter of hours. That's right - your home will be on display for a worldwide audience immediately!
The other agents in town? Some of them use an outside firm that takes a week or two to get your virtual tour created. Why wait! Most buyers want to see brand new listings - fresh on the market! I make sure that your home is marketed IMMEDIATELY!
I promote my virtual tour web marketing service heavily in all of my advertising including newspapers, free home catalogs, flyers, your yard sign, and direct mailings. I make it very easy for interested homebuyers to see your home regardless of where they found out about it.
Your Home Oughta' Be In Pictures! "Welcome Home", our property listing show, airs on Charter Cable Channel 18 at 6:30 and 8:30 both mornings and nights every single day. For you night owls and early risers, "Welcome Home" is also available on Charter On Demand Channel 999 anytime.
Would a guarantee of services make a difference? Julie will provide the Seller Service Guarantee with your listing that provides you with the comfort of knowing the job will get done or the listing is cancelled! First time home sellers have so many things to deal with. Julie specializes in giving that calming and comforting service that helps the process go smoothly.
I am confident that I can upgrade the marketing of your property and get your home SOLD.
To do this, I ensure that all of my clients benefit from an enhance presence on the Internet's NUMBER ONE real estate site, REALTOR.com and it's marketing system. This enables me to make sure your property has unprecedented exposure. On REALTOR.com alone, your property will stand out to more than 6.1 million individuals who, on average, spent 86% of the time they searched for a home online on REALTOR.com. I also know that 78% of buyers go online to find a home!
This is the perfect complement to my website: www.Juliesellsjanesville.com, as together they form the highest impact of marketing for your home!
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Have you Ever Heard of Your Reticular Activator?
Did you know you had one?
A reticular activator (RA) is that part of your brain that heightens your awareness of certain things.
You buy a red Hummer and suddenly you start seeing vehicles like yours all over the road. Pregnant women notice other pregnant women. That’s the sort of thing your RA makes you aware of.
What does this have to do with your real estate transaction? Well, your RA is “tuned on” already. You’re going to find yourself talking to other people who are thinking about buying or selling a home all the time! And when you’re having those conversations, I’d ask that you think of me, and call me with their names and numbers.
My goal is to spend my time serving great clients like you, and those you refer to me, rather than adverting to the general public for new business. That is how I build my business “by referral only”.
I sincerely thank you –and so will the people you refer to me!
Cordially,
Julie Raese
Coldwell Banker-Success
Your Real Estate Consultant for Life
608-751-1958
